<p><strong>Left Brain / Right Brain</strong></p> <p>We humans have a brain – left and right. Left is logical. Right is creative.</p> <p>I believe, the most under-employed asset in an organization is the creativity resident in the employees.</p> <p>Why?</p> <p>When a child is born, it actively uses the right brain to communicate. Right?</p> <p>Then, unfortunately the parents send the child to school, where the reward and recognition is for left brain activities. Ignored, the right brain becomes dormant. Right?</p> <p><strong>Better / Faster / Cheaper</strong></p> <p>Left brain logical thinking is a way of life through academic education and industrial employment. Logical specializations such as Financial Accounting, Financial Management, Operations Management, Continuous Improvement, amongst other, come centre stage. The goal is <em>Better / Faster / Cheaper</em>. The assumptions are:</p> <ul> <li>Climate is predictable</li> <li>Natural resources are in abundance</li> <li>Society is cooperative</li> <li>Employees are in good health</li> <li>Customer needs are stable.</li> </ul> <p>Unfortunately, these assumptions have been challenged by a tsunami of disruptive occurrences traceable to global Climate Change and the global Covid Pandemic.</p> <p><strong>Better / Faster / Cheaper / DIFFERENT</strong></p> <p>We now need innovative solutions that are <em>Better / Faster / Cheaper / DIFFERENT. </em>Survival of humans is being threatened. One decade? Two? Three?</p> <p>As firefighting steps, we need to collectively reignite our right brains. How can we ignite chronic dormancy? A possible approach is: <em>Benchmarking Indian Rural Best Practices to develop Tenfold More Value with Tenfold Lesser Resources. </em>There is an urgency to do so. We do not have the luxury of past assumptions.</p> <p><em>Tenfold More Value</em> for whom? Customers; Employees; Shareholders; Society; Planet. Perhaps, in the reverse sequence.</p> <p><em>Tenfold Lesser Resources</em> of what? Financial Resources; Natural Resources; Time.</p> <p><strong>Green Quality</strong></p> <p>In summary, organizations (Manufacturing; Services; Healthcare; Education) must simultaneously maximize value for all stakeholders in their ecosystem while minimizing the use of resources.</p> <p>In other words, organizations must strive to create value for Society and the Planet.</p> <p>This is Green Quality. We can repair the Planet.</p>