<p>The most actionable definition of Quality is ‘Fitness for Use’. Such Quality can result in more than customer satisfaction …. something similar to customer ecstasy / delight. It should earn a “WOW” from your customers!</p> <p>Customer delight happens when we offer the right product / service features to our customer, free from deficiencies. The former addresses customer satisfaction – why customers come to you? And the latter addresses customer dissatisfaction – why customers complain to you?</p> <p>As you will note customer satisfaction and customer dissatisfaction are two ends of the same pole. Therefore, the absence of customer dissatisfaction does not mean customer satisfaction.</p> <p>Now expand the definition of customer to include employees, society and mother earth. This is culled from the term Sustainability.</p> <p>When employees are dissatisfied they turn rebellious. Guaranteed. Further, when satisfied, they do not climb a steeple to announce delight!</p> <p>When society is dissatisfied it turns even more rebellious. Absolutely certain. On the other hand, when satisfied, they allow you to exist.</p> <p>When mother earth is dissatisfied …. it is the end! No debate. What can we do to satisfy our very patient mother earth?</p> <p>So the real issue is: How can we delight employees, society and mother earth?</p> <p>Traditional logical thinking will take us to where we are headed. BANG.</p> <p>My recommendation: Try conducting three focused Creativity Labs. This will be a proactive approach that can deliver significant innovative solutions.</p> <p>Also, remember to include a few children in the three labs! They will love Brainwriting and Imaginary Brainstorming!!</p>